Art is the stairway that helps luxury trade up towards extreme prices. The collaborations with hot street artists aim at injecting cool factor into these ancient brands. ” In ancient times, Art and Luxury were the same. It was magnificent pieces created for the kings and later for the rich. Then came a split between artists and craftsmen, between imagination and handmade. And now Art is back. Why? It gives nobility to merchandises. It helps the brands recreate the link with the creative class, the cultural elite who had abandoned these brands, too diffused. “ J.N. Kapferer